3 assignments 2



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Assignment Steps

Discuss Boeing Aerospace, Pepsi Inc., Verizon Wireless, and FedEx separately as global creative organizations using the criteria and descriptions in Ch. 10 and 11 of Mastering Leadership. 350 words each organization.

Include the strategic opportunities for change the organizations have.

  • Discuss why those organizations could be considered creative.
  • Explore alternative views.



100-150 word responses to each of the following. No sources required:

  • How does a creative orientation support the analysis of business opportunities for strategic change?
  • How might an organizational culture manifest as reactive or creative?
  • What individual and organizational structures support a creative orientation?
  • How do a clear purpose and vision support leaders in achieving strategic change?
  • How might you describe the culture of an organization with clear purpose and vision?
  • What structural elements might you expect in an organization pursuing strategic change successfully?



Purpose of Assignment

The purpose of this assignment is to provide a chance for the student to examine an existing organization and apply research to identify opportunities for strategic change.

Assignment Steps

Develop a 1,050-word essay to identify one global creative organization, as defined in Ch. 10 and 11 of Mastering Leadership.

Analyze the opportunities for strategic change that are evident, citing evidence.

Include considerations of culture and structure in addressing those opportunities.

Include the following:

  • Identify one organization (Boeing Aerospace) that could be considered creative, based on definitions in Mastering Leadership.
  • Determine whether or not you believe the organization meets those criteria. Explain why.
  • Discuss the impact of organizational culture and structure on that opportunity for strategic change.
  • Formulate conclusions including personal learning on your analysis.

Format your assignment consistent with APA guidelines.

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