module 02 global expansion project company overview country analysis and product description

***Project Overview: You will embark in the development of a global expansion plan using a company product either real or made up. This company product will become the focus for the course project. The goal is to develop a plan for expansion for this product to a selected country or region.

*** Requirements:The format for this project will be a presentation being delivered to a board of directors or upper management team for expansion approval. Each project assignment should be submitted in Microsoft PowerPoint format. Your assignments should be set up with your slides as if you were giving a presentation and utilizing the speaker’s note section for your content. Your presentation should be proofread for spelling and grammar. Your presentation slides should be concise.

Expanding operations requires research and planning; this is especially true when dealing with crossing borders to other regions and countries. During this first project assignment, the focus is to conduct background research on your chosen company, the country, or region of expansion, and the product itself.

Create a 5-7 slide presentation using the speaker’s notes section for your content and the slides for presentation purposes. Include the following information:

1. Present a brief overview of the company (real or fictional)
2. Provide a brief description of the product to include its features, benefits, and limitations
3. Conduct an environmental analysis of the country desired for expansion

Your presentation should be proofread for spelling and grammar. Your presentation slides should be concise.

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