MAT 500 Week 5 What is a Brand
MAT 500 Discussion Week 5 Marketing Management Frame Work What is a Brand
Watch the videos, What Is a Brand? and Understanding Why Brands Are Important, and answer the following questions:
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· Tell us your favorite brand. Give a full description of this brand and why it is your favorite.
Question Two
· Describe your favorite brand’s promise. What elements of the brand convey this message to you?
Question Three
· Name and describe three brand touch points. Explain why these are important.
Respond to Peer(s)
· Read and respond to at least two of your classmates’ posts.
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