to balance theory and practical experience analysing the IKEA’s Global Sourcing Challenge

Assignment tasks: Analyse the above IKEA case study using the models discussed in the class. There is considerable flexibility in how you can write the report, however the following issues should be considered for a successful report:

·         Explaining the context of IKEA’s  strategy based on the business environment, problem areas and IKEA’s overall strategy using the frameworks studied in the module (e.g., international, multinational, global, or transnational).

·         Evaluating the effectiveness of IKEA’s CSR stance (i.e. exploitive, transactional, responsive or transformative) as it deals with ethical sourcing issues past and present.

·         Choose and justify one of the strategic choices suggested by the case study to deal with the Indian rug issues.  Discuss potential implementation issues.

Your analysis should focus on key challenges facing the company, employing the models and tools taught in the module.  As this case study is extensive and your paper is limited by wordcount, not all of the issues facing the company need to be covered; instead, you should focus on covering your chosen challenges in considerable depth.  As with all  cases, there are a number of acceptable approaches and there is no ‘right’ answer.

Structure of the report: The structure of the report should include a table of contents (with page numbers); a brief introduction which explains the focus of the case study; a main report analysing the company’s problems and actions using applicable theories taught in the module and conclusions and recommendations which are clearly based on the previous analysis; an alphabetical list of references cited in the main text; and appendices.