TERMS DEFINITIONS
Write a brief definition of each term, a brief description of the contributions of each person, and a full name for each acronym on the following lists. Your paper should be typed and items should be numbered the same as on the lists below. Each of the 134 items is worth 0.75 points. Missing definitions are worth 2 points each. Any evidence of plagiarism will render the entire project invalid and result in a zero grade for all papers involved. (Look them up where ever you want, just be sure to paraphrase the answer.)
Public Relations Terms
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Order Paper Now1 Actuality
2 Adaptation
3 Advertising equivalency
4 Advocacy
5 Agenda-setting
6 Amos Kendall
7 Annual report
8 AP
9 Apologia
10 ANR
11 APA
12 APR
13 Backgrounder
14 Bio
15 Burson-Marsteller
16 Carl Byoir
17 Clipping service
18 Competitive parity
19 Copyright
20 Corporate communication
21 Crisis communication
22 Defamation
23 Edward Bernays
24 Embargo
25 Ethics
26 Ethos
27 Focus group
28 Gatekeeper
29 Hill & Knowlton
30 IABC
31 Issue management
32 Ivy Ledbetter Lee
33 Libel
34 Likability
35 Marketing communications
36 Mass media
37 Media kit
38 Message entropy
39 News conference
40 News release
41 NIRI
42 Off-the-record
43 One-voice principle
44 Position statement
45 Prebuttal
46 PRSA
47 PRSSA
48 Probability sample
49 Producer public
50 Pseudo-event
51 Public
52 Questionnaire
53 Receiver
54 Reputation
55 Rex Harlow
56 Rhetoric
57 Salient information
58 SiLoBaTi+UnFa
59 Speaker’s bureau
60 Source credibility
61 Strategic silence
62 Strategy
63 Tactic
64 Teleconference
65 Velvet ghetto
66 VNR
67 Vocal commiseration
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