STRATEGIC PLAN FOR STARBUCKS

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Week 7 Written Assignment I chose Starbucks

Make sure you use adequate, credible and reliable APA source citations to support your work.

This strategic plan will incorporate what you have learned over the past 7 weeks.  Your company selection must be listed on either the NASDAQ or NYSE.

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You may review the sample strategic plans shared in the resource section and use them as a guide in developing your strategic plan. Please keep in mind that you must still meet the 20% similarity scan requirements upon submission. DO NOT SIMPLY COPY AND PAST MATERIAL FROM THE COMPANY WEBSITE. Also, do not use large quotes as this will drive up your turntitin.com percentage (and papers will only be given points if their percentage is 20% or less).

Strategic Plan must include the following:  plan for Starbucks

  • Proper APA format with headers, in-text references, reference page, 1′ margins (use template provided below)
  • Executive Summary
  • Company Overview (with ticker symbol)
  • Company History
  • Products and or services
  • Operations
  • Vision
  • Mission Statement
  • Corporate Values & Culture
  • SWOT Analysis
  • Competition
  • Management team/Leadership
  • Financial Outlook
  • Strategies
  • Conclusion
  • Review Grading rubric attached
  • min 5 scholarly resources
  • essay format; not bullet format.
 
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