Starbucks Market Analysis
The final report should be a minimum of 2,800 words.
Cite a minimum of three peer reviewed sources not including the textbook
Format your assignment consistent with APA guidelines
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This week students will review and revise their Week 3 Research Analysis for Business Signature
Assignment based on economic analysis and the feedback provided by their facilitator. Students will also
expand their Week 3 analyses to evaluate the challenges of expanding their chosen company's
production to a foreign market.
Assignment Steps
Revise your Week 3 assignment, Research Analysis for Business. This Week 6 report should only include
one conclusion, so you will need to rewrite the conclusion you included in your Week 3 assignment,
Research Analysis for Business.
Select a foreign market in which to expand your chosen product.
Prepare a minimum 1,750-word report addressing the points listed below. The use of tables and/or
charts to display economic data over the time period discussed is highly encouraged, you may submit
any economic data in Microsoft® Excel® format in a separate file. You may use the U.S. Department of
Labor's Bureau of Labor Statistics (BLS), U.S. Dept. of Commerce's Bureau of Economic Analysis (BEA),
the Federal Reserve of St. Louis's FRED data, the CIA World Fact Book, World Bank data, and World
Trade Organization, or other appropriate sources you might find on the Internet or in the University
Library. The new sections of your report should:
Evaluate current global economic conditions and their effects on macroeconomic indicators in your
selected country. Provide forecasts for population growth, gross domestic product (GDP) growth, GDP
per capita growth, export growth, and sales growth.
Evaluate any competitors' existing production in the chosen country.
Assess sales forecasts in the selected country by using the Federal Reserve of St. Louis's FRED data, the
CIA World Fact Book, World Bank data, World Trade Organization, or other appropriate sources you
might find on the Internet or in the University Library.
Categorize the type of economy that exists in your selected country as closed, mixed, or market. What
is the difference between these types of economies and how might this affect your expansion?
Assess how your chosen country's current credit market conditions, especially interest rates and the
availability of financing, affect demand for your product or service and your planning or operating
decision for your production in that country.
Analyze the role of the selected country's central bank on that country's economy.