RISK PERCEPTION AND RISK COMMUNICATION

1-Using risk perception literature analyze why people might have different perceptions of this particular risk.
2-Using risk communication literature, identify some risk communication strategies that officials might use to communicate this particular risk to the community. Explain your rationale in selecting these specific strategies.
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NOTE:

• The focus is not on your chosen issue; this is used to illustrate the risk perception and risk communication theory that you discuss. Also remember it is important that there are various sides of the risk perception. 
• The key thing to remember is that we are looking at risk perception here, not a particular issue, it is important you use literature to back up your statements on risk perception.

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Instructions:

A) Introduction:

– What is risk? Risk management? Risk perception? Risk communication? (Definitions).
– brief mention of the selected issue.
-The purpose of the essay?

B) Discussion:

1-Briefly outline how the driving license age in Saudi Arabia is seen as risk by some people and not by others.

2- Analyze why people might have different perceptions of this particular risk (Critique risk perception in the context of risk management).

3- Identify some risk communication strategies that officials might use to communicate this particular risk to the community (explain risk communication strategies in the context of risk management).

4- Explain your rationale in selecting these specific strategies.

C) Conclusion:

 

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