Potential strategic fit
Potential strategic fit is a function of all of the following EXCEPT:
| A. | firm’s strengths | |
| B. | firm’s resources | |
| C. | brand personalities | |
| D. | product prices |
Question 2
What are two perspectives a business can use in assessing each segment’s attractiveness in terms of its potential for targeting?
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Order Paper Now| A. | profitability and marketability | |
| B. | profitability and strategic fit | |
| C. | marketability and strategic fit | |
| D. | marketability and positioning |
Question 3
A company tries to serve the segments whose needs match their _______, and in doing so hope to make very happy and loyal customers who will be very profitable.
| A. | abilities to deliver/delight | |
| B. | Opportunities | |
| C. | financial resources | |
| D. | Targets |
Question 4
Fiat Chrysler is developing a marketing strategy for a new hybrid car and just discovered that their biggest competitor is launching a very similar product at almost exactly the same time. In a SWOT analysis, the competitor’s product would be a (n) _____.
| A. | Strength | |
| B. | Weakness | |
| C. | Opportunity | |
| D. | Threat |
Question 5
A form of comparative analysis where customers show their opinions of another firm’s strengths vis-à-vis their competitors is a ______.
| A. | perceptual map | |
| B. | SWOT analysis | |
| C. | conjoint analysis | |
| D. | target comparison |
Question 6
Which branding approach provides stronger financial outcomes to the company?
| A. | umbrella approach | |
| B. | house of brands | |
| C. | community branding | |
| D. | marketing approach |
Question 7
Companies build associations to their brands through _____.
| A. | classical conditioning | |
| B. | operant conditioning | |
| C. | Learning | |
| D. | behavioral studies |
Question 8
A brand name whose image is waning is less of a liability in which approach?
| A. | umbrella approach | |
| B. | community approach | |
| C. | house of brands | |
| D. | marketing approach |
Question 9
Which is an example of co-branding?
| A. | Krispy Kreme gets a new donut flavor | |
| B. | Nike offers golf balls as part of its golf line | |
| C. | QuickBooks has its basic software, a version for Macs, another for small business needs, and premier packets for professionals, nonprofits, retailers | |
| D. | Brembo brakes are in Aston Martins |
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