Overview of Carabao Group

.1 Overview of Carabao Group

Carabao Group Public Company Limited (CBG or Carabao Group) is a Thailand-based holding company primarily engaged in the manufacture and distribution of energy drinks through its subsidiaries. Its major brand is “Carabao Dang”, “Carabao”, and “Start Plus.”

Stock symbol: CBG (Stock Exchange of Thailand SET 50 Index) – Sector: Beverage

Figure 1: Carabao logo and main products

Source: Carabaogroup.com

1.2 Company Background

Carabao Tawandang Company was established in August 2001 by Mr. Sathien Setthasit, Mr. Nutchamai Thanombooncharoen, and Mr. Yuenyong Opakul or nicknamed Aed Carabao (the lead singer of “Carabao” – the Thailand’s most popular band of all time).  The company conducts its major business of manufacturing and distributing energy drinks under the name “Carabao Dang”. The name “Carabao Dang” comes from the name of the Thai’s popular band “Carabao” combined with the name of the Thai’s most famous restaurant “Tawan-Dang” which is belong to the Mr. Sathien Setthasit. The initial capital at the time of its corporation was THB 1 million.

With the continual and consistent growth of the business, the group of shareholders foresaw the need to expand the strategies for an integrated business model, so the shareholders set up the company’s subsidiaries ranging from the production and marketing to the distribution of energy drinks to the consumers’ satisfaction.

The company was registered under the new name of Carabao Group Company as a limited company in Thailand on 28 August 2013, and registered its conversion to a public limited company on 8 July 2014. Carabao Group Public Company Limited are listed in the Stock Exchange of Thailand on November 21, 2014

In June 2015, Carabao Group became the main sponsors of English Football League Championship side Reading F.C until 2019. In November 2015, it become the primary training kit sponsors of English Premier Leagues club Chelsea F.C. from summer 2016 until summer 2018. In additional, currently on 4 November 2015, the Group finished a sponsorship agreement with the Football League to be the main sponsor of the EFL cup until 2020. The EFL cup will be known as the the Carabao Cap in the season.

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