ORGANISATIONAL CHANGE AND DEVELOPMENT
The board of directors at a large telephone company wants its executives to make the organisation more environmentally friendly by encouraging employees to reduce waste in the workplace. Government and other stakeholders expect the company to take this action to be publicly successful. Consequently, the managing director wants to significantly reduce paper usage, refuse and other waste throughout the company’s many widespread offices. Unfortunately, a survey indicates that employees do not value environmental objectives and do not know how to “reduce, reuse, and recycle”.
As the executive responsible for this change, you have been asked to develop a strategy that might bring about meaningful behavioural change toward this environmental goal.
Your task is to diagnose the scenario at Telco and determine the most appropriate set of change management practices. These practices should include:
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2) minimising resistance to change;
3) appropriate strategies to communicate change;
4) “refreezing” the situation to support the change initiative.
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