MARKETING RESEARCH

The research proposal allows you to demonstrate your conceptual and theoretical understanding of the important aspects related to marketing research. You will be required to develop a marketing research proposal for a client. You need to identify the client’s marketing problem and develop the steps in recommending a marketing decision to marketing management. The proposal must depict the stages in the marketing research process and the logic for using them, and clearly describe what information will be needed, and how and from where it will be obtained. It is essential to include in your research proposal academic literature to support and justify your ideas and arguments. Any unsupported statement will not provide credibility to your discussion.
Your research proposal should include (but not be limited to):
A brief discussion about ethical considerations (e.g., ethical issues that should be considered when conducting this research); potential limitations of the study; timing (suggested timeframe to complete the study).

 

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