Identifying Claims

For this assignment, you’ll be working on identifying and evaluating claims in the media.

Find 5 different claims from at least 3 different types of sources.  These may be advertisements, news articles, blog posts, etc.  [*Note*: Avoid second-hand claims, such as articles discussing claims that have been made elsewhere.  That means no lists of “10 outrageous advertising claims,” please.]  Also, keep in mind these should be truth claims, not moral claims.

For each of your sources, summarize the main claim that is being made.  What is the main idea the author is trying to convince you is true (not good/bad, but true)?

Provide as much information as you can about the source of the claims.  When possible, try to include the original sources with this assignment—this may be a paper clipping, a weblink, a photo/video, etc.

Who is making the claim (if known)?  What are their positions (e.g., researcher, journalist, etc.) and relation to the claim?

Who appears to be the target(s) for these claims?  To whom are these messages (primarily) being directed?

Summarize the arguments that are being made for each claim—what evidence is presented, and how does it support the claim?  Are the authors basing their claims on logic?  Emotions?  Authority?  Research?  Something else?

Also, for each claim, make a rating of how well you think the claim is supported on a 1-7 scale, where 1 = “very unsupported,” 7 = “very supported,” and 4 = “neither supported nor unsupported.”

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