Global Business Environment (GBE)

Global Business Environment (GBE) 2020-21 Assignment Question

An individual written essay of 2,500 words (+/- 10%), excluding cover page, table of contents, appendices (if any), and list of references

Topic: Select two competitor firms (one is a global firm, the other is a local firm)

⦁ Critically analyse the key changes in three dimensions of the business environment (e.g., political/technological/social/economical/legal) that have a major influence on these firms’ rivalry so far.

2)  Discuss how the opportunities and/or threats from those environmental changes influence each firm’s competitive strategy.

Assignment Guideline

⦁ All questions are answered clearly.

⦁ Critical analysis requires your evaluation grounded on evidence and logical reasoning, instead of a simple description;

⦁ Minimum of 10 references required, few from renown academic journals.

⦁ Read more than 10 relevant academic papers, including top management journals (e.g. AMJ, AMR, ASQ, SMJ, RP, JIBS, MISQ, OS, JM), and reflect and synthesise them;

⦁ Avoid the use of bullet points;

⦁ Identify and properly cite the sources of information with a reference list at the end;

⦁ You must provide a table or figure that summarizes your own analysis. Example attached below

Assessment Criteria

⦁ Formality

⦁ Clear headings and subheadings

⦁ Proper punctuation and sentence construction

⦁ Coherence and structure

⦁ Logical consistency between the first part and the second part of the assignment question

⦁ Selection and justification of an appropriate analytical framework

⦁  Relevance

⦁ Directly focusing on the assignment question

⦁ Demonstration of what you have learned from the course

⦁ Critical thinking and originality

⦁ Summary table of your own analysis

⦁ Validation (references)

⦁ Properly researched: any assertion must be backed by evidence

⦁ Including plenty of academic literature

A Satisfying all five criteria

B Satisfying four criteria

C Satisfying three criteria

D Satisfying two criteria

 

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