Discussion about the Delta Airlines

This milestone defines an organization’s core competencies, key strengths, and key weaknesses to provide strategic viability for it in the marketplace. These are important because they impact the strategic management process. Business decisions are made to capitalize on strengths, while avoiding potential dealings in which organizational weaknesses could compromise success. Core competencies are defining capabilities that provide strategic advantages because the competition cannot easily duplicate them. These relate to the final project because they provide the foundation for continued growth and success in the dynamic marketplace. They provide guidance that will go beyond the current product or service being presented in the business plan.

Specifically, the following critical elements must be addressed:

Section Four: Strengths and Weaknesses

For the company you have chosen, identify and assess at least four, but no more than eight, of each of the following: strengths, weaknesses, opportunities, and threats that may affect new business activities or offerings. You may use topics listed in the Module Four discussion or others that you deem important. Then, identify emerging consumer trends and explain how they impact branding and success of your new product or service. Additionally, analyze how perceived ethics violations might affect branding and success. Finally, assess how all of the SWOT and ethics factors affect branding and operations within the organization.

Section Five: Core Competencies

Continue your paper by identifying and explaining three to five core competencies for the company you have chosen. Explain how and why they are not easily duplicable by the competition. Explain how these core competencies dovetail with your new product or service offering. Upon which competency or competencies will the new business offering benefit and why? What strategic implications will/could this have on the new offering?

Guidelines for Submission: Milestone Two should utilize double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. It should be 8–10 pages in length and follow APA formatting requirements.

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