Describe how the division addresses customer needs and achieves competitive advantage

1. your organization is CustomInk.  4 papers

Strategic Plan Part 1: New Product or Service

• Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.

• Describe how the division addresses customer needs and achieves competitive advantage.

• Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.

• Explain how the vision, mission, and value of the new division align with the company’s mission and vision.

• Summarize how the vision, mission, and values guide the division’s strategic direction.

• Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

Strategic Plan Part 2: SWOT Analysis Paper

• Legal and regulatory

• Global

• Economic

• Technological

• Innovation

• Social

• Environmental

• Competitive analysis

• Strategy

• Structures

• Processes and systems

• Resources

• Goals

• Strategic capabilities

• Culture

• Technologies

• Innovations

• Intellectual property

• Leadership

• Identify economic, legal, and regulatory forces and trends.

• Critique how well the organization adapts to change.

• Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.

• Identify the major issues and/or opportunities that the company faces based on your analysis.

• Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.

• Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

Strategic Plan Part 3: Balanced Scorecard, Communication Plan, and Risk Analysis

• Shareholder Value or Financial Perspective, which includes strategic objectives in areas such as:

• Market share

• Revenues and costs

• Profitability

• Competitive position

• Customer Value Perspective, which includes strategic objectives in areas such as:

• Customer retention or turnover

• Customer satisfaction

• Customer value

• Process or Internal Operations Perspective, which includes strategic objectives in areas such as:

• Measure of process performance

• Productivity or productivity improvement

• Operations metrics

• Impact of change on the organization

• Learning and Growth (Employee) Perspective, which includes strategic objectives in areas such as:

• Employee satisfaction

• Employee turnover or retention

• Level of organizational capability

• Nature of organizational culture or climate

• Technological innovation

• Identify potential risks and mitigation plans

• Analyze a stakeholder and include mitigation and contingency strategies.

• Incorporate ethical implications

• Example: a strategic objective in the shareholder or financial perspective is to increase market share. A metric to actually measure this strategic objective of market share increase is, “The percentage of increase in market share.” The target is the specific number to be achieved in a particular time period. The target for the metric of “Increase market share” could be “Increase market share by 2% for each of the next 3 years” of an increase of 2% per year for 3 years.)

• Define the purpose.

• Define the audience.

• Identify the channel(s) of communication and why you selected that channel.

 

 

The website for CustomInk is www.customink.com

All of your Individual assignments will use this organization.

Use Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final paper is due in Week 5. Cite your resources.

Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business’s vision, mission, and values, and determine your business model for this new division. Include the following:

Conduct an internal and external environmental analysis, SWOTT analysis, and a supply chain analysis for your proposed new division and its business model.

Create an environmental scan and SWOTT table summarizing your findings. Your environmental scan and SWOTT analysis should consider, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

External forces and trends considerations:

Internal forces and trends considerations:

Write a synopsis of no more than 1,050 words in which you analyze relevant forces and trends from the list above. Your analysis must include the following:

Identify issues and/or opportunities:

Note: A minimum of three academic peer-review and/or scholarly research sources, including your text, must be used for this assignment.  In addition, a source entry from your selected organzation must be included as a fourth research source.

As noted above, your assignment must include both an environmental scan and SWOTT analysis table using the temples as provided to you by your instructor.

Note: A minimum of three academic peer-review and/or scholarly research sources, including your text, must be used for this assignment.  In addition, a source entry from your selected organization must be included as a fourth research source.

Write a 1,050- to 1,400-word strategic objectives summary. Include your balanced scorecard and its impact on all stakeholders, and the communication plan.

Identify key trends, assumptions, and risks in the context of your final business model.

Develop the strategic objectives for your new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining your vision and mission. As you develop them, consider the vision, mission, and values for your business and the outcomes of your SWOT analysis and supply chain analysis.

Consider the following four quadrants of the balanced scorecard when developing your strategic objectives:

Evaluate potential alternatives to the issues and/or opportunities identified in the SWOT Analysis paper and table you completed in Week 3.

Create at least three strategic objectives for each of the four balanced scorecard areas.  Base your solutions on a ranking of alternative solutions that include the following:

Develop a metric and target for each strategic objective using a balanced scorecard format.

Outline a brief communication plan discussing how you will communicate the company’s strategic objectives that include the following:

Note: A minimum of three academic peer-review and/or scholarly research sources, including your text, must be used for this assignment.  In addition, a source entry from your selected organzation must be included as a fourth research source.

Your assignment must include the balanced scorecard, communication plan, and risk analysis using the templates as provided to you by your instructor.

 

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