CRITICALLY DISCUSS MARCUSES WRITINGS AS THEY RELATE SPECIFICALLY TO MEDIA AND ADVERTISING.

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Expository Essay:
Question
In One Dimensional Man (1964), Marcuse critiques the consumer society and argues that advance industrial society creates false needs which integrate individuals into the existing system of production and consumption via mass media, advertising, industrial management, and contemporary modes of thought. This, he advances, leads to patterns of one dimensional thought and behaviour.
Please draw from a range of sources including the following:
Heidegger A beginners Guide, Michael Watts
Understanding Media Cultures: Habermas Mass Cultures & Public Sphere Frankfurt School 1
The Culture Industry: Enlightenment as Mass Deception, Adorno & Horkheimer Frankfurt School 2
Implication of Modern Technology Frankfurt School 3
Understanding Media the extension of man by Marshall Mcluhan
Critical Dialogues in Cultural Studies, Stuart Hall
The Question Concerning Technology, Martin Heidegger
Being in Time, Martin Heidegger
Postmodern Theory, Steven Best and Douglas Killner
Neil Postmans Technology
Introducing the Creative Industries From Theory to Practice Rosamund Davies, Gauti Sigthorsson

 
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