BUSINESS OPPORTUNITY PROJECT
BUS 362 Business Opportunity Project
Business Opportunity Project
Using your business idea from your Week Two Assignment, write an eight to ten page project paper that addresses the following:
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Business Introduce your business idea.
Describe the Business type (new business, franchise, operating business) and include rationale.
Discuss at least two core competencies proposed for achieving competitive advantage.
MANAGEMENT SECTION
Describe the legal structure of your business.
Present the key owners and members of your management team
Explain your staffing structure with key positions identified.
MARKETING SECTION
Evaluate your business environment, and identify the major opportunities (and threats).
Assess your target market and positioning strategy.
Discuss your communication and promotional.
FINANCIAL SECTION
Explain the financial requirements for startup or purchase of the business.
Describe major sources of financing.
Discuss the budget projections for one year.
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