analyse a particular organisation and industry sector of your own choice.

Appendix 1 – Strategy Context Report – Assessment Brief – Autumn Semester 2019

You will be required to work in groups to analyse a particular organisation and industry sector of your own choice. You need to produce one copy of the report to be no more than 2,500 words in length (not including executive summary and appendices). You are expected to upload an electronic copy of the report, along with all appendices, to BlackBoard by 23:59 on Monday 2nd of December 2019 (the Monday of week 10). It is important that you submit by the deadline. If you are late (even by a minute or two!) the maximum you can get for the report will be a mark capped at 40%. The late submission period is 3 working days after the deadline. During this late submission period the report mark will be capped at a maximum of 40%. If you submit after this point, you will automatically get a zero for the report and may have to re-sit next year!

You identify the organisation/sector you wish to study, subject to the following constraints. You may NOT select firms in any of the following sectors – grocery (e.g. Tesco), airlines (e.g. RyanAir), cars (e.g. Ford), mobile phones (e.g. Nokia), cappucino bars (e.g. Starbucks), Fast Food (e.g. McDonalds), Watches (e.g. Rolex) or computers (e.g. Dell). Only one group per seminar can select any given sector. Generally any other sector should be fine, unless we have too many groups doing the same thing, in which case we reserve the right to get later groups to choose again.