A CRITICAL EVALUATION OF THE CUSTOMER SERVICES QUALITY PROVIDED BY THE CUSTOMER SERVICES DEPARTMENT

A Critical Evaluation of the Customer Services quality provided by the Customer Services Department of Calvary Landscapers and Environmental Management Limited.
Research Question
What factors contribute to the sub-optimal levels of customer service quality being seen?
Research Aim
To propose a strategy that might yield improved customer service quality at the department.
Research Objectives
I. To examine customer perceptions of service quality of the department.
II. To examine staff accounts of the reasons underlying the levels of customer services quality they give.
III. To relate findings to the literature, so as to form an academic position on the matter.
IV. To tender recommendations as needed.

In this study, the qualitative approach will be the appropriate method where interviews, survey and questionnaire will be tools available for the collection of data, and analysis.