Competitive advantage

Assignment Remit
Using up to date event examples throughout the work, critically identify how the processes of innovation, creativity and entrepreneurship contribute to help Britain remain globally competitive in business and leisure events today.

Module Learning Outcomes:

1. Critically review the concept of creativity in the contemporary events environment
2. Critically appraise the scope for creativity and entrepreneurship in events and event management organisations

Grading Criteria core elements to be discussed within the essay
Why innovation is seen as a core competency in relation to competitive advantage and how this relates to the current highly competitive state of the global event industry.
A range of appropriate definitions of innovation.
The four key dimensions of innovation: Product, Process, Position and Paradigm offering events industry examples of each.

Social innovation, with relevant examples.

Incremental and radical innovation, with relevant examples

Continuous and discontinuous innovation, with relevant examples.

How organisations do or do not manage or implement innovation

How risk perception can affect the way an organisation can or cannot be innovative.

The link between innovation and creativity
The link between innovation and entrepreneurship
Whether innovation is a personal attribute, or can be learned as a systematic management process.
Whether the size of an organisation can impede or stimulate innovation