INTERNATIONAL BUSINESS

Question II (a) Using one specific Multinational Company (MNC) that is headquartered in one of the following countries – Brazil, Russia, India, China or South Africa, Mexico, Nigeria or Turkey – identify and critically evaluate the strategies used by the company to internationalize. Word limits 2000 words. (b) What recommendations, i.e. future strategic direction, would you make for the MNC to sustain its competitive advantage? Word limits 1000 words. Assignment outline for Question II Choose a Multinational Corporation from the following countries: § Brazil § Russia § India § China § South Africa § Mexico § Nigeria § Turkey 1.0 Introduction Introduce your report § Outline the report. § Mention the key areas you’ll going to cover in the report. 1.1 Background of the case Define the case study “Story” of your chosen company § Identify some of the key patterns and trends in international business activity that your organization is engaged in. 2.0 Critical analysis of the internationalization strategies engaged by the company 2.1 Identification of current internationalization pattern The current pattern of internationalization followed by the chosen company. For example; Whether the chosen company is internationalizing using all the strategies at a shot more likely Simalteneous theory or going systematically likely Sequential theory 2.2 Theories of Internationalization identify and analyze the theories based on the IDENTIFIED PATTERN above. 2.2.1 Sequential Theory (Uppsala Model) (Stated Example) Critically anlyze the theory to support the identified pattern of the company. 2.3 Critical assessment of the current internationalization strategies of the company 2.3.1 Joint venture Critically appraise that how successfully this current strategy of the company is addressing the external influences on the international business such as political, economic, and legal. Evaluate how this strategy is making firm internally response to these external influences such as those involving various functional areas of International Business Management including International HRM, International Marketing, International Finance and accounts and International Logistics. At what extent the current strategy was successful?

 

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