MANAGING THE VALUE CHAIN

Describe an example of a company or organization, not discussed previously in the course, where the focus on customer delight has a direct and long-term impact on the brand’s competitive advantage. Why did you choose this example?
Requirements:
Your reflective Journal article should consist of a minimum of three paragraphs, with at least four to five sentences per paragraph. The Journal must be concise, well-written, and demonstrate a thorough understanding of the question asked. This Journal exercise provides you the opportunity to demonstrate your knowledge of this unit’s learning, and to reflect how the unit pertains to you, personally, now, and in your future career goals.

2nd Journal entry:
What is the difference between outsourcing and offshoring? How does the use of each approach affect global value chain management? Provide an example of a company that uses offshoring successfully.