MARKETING ASSIGNMENT
Division of a Bahraini or GCC company which produces qualitydates. The group has been asked by the management to select ONE COUNTRY as the company’s potential international market to expand their business.
Your specific tasks include:
1) Select the potential country; describe the socio-economic, political and cultural elements of
the selected country and justify why and how this country can offer good potential for your products. In particular you should mention whether there are going to be high cost or high local responsiveness pressures on this market for your product. You need to include some data in your answer (statistics such as size of the market, economic growth…) 9 POINTS
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Order Paper Now2) Recommend the market entry strategy/strategies that you would adopt for the
selected country and state clearly your justifications (You may combine two strategies). 9 POINTS
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