MANAGING AND LEADING CHANGE

Drawing on your knowledge of:
The Morgan Car company,
1. Construct an account of the change process, including why the change
was thought a good idea, when it started, how the change was planned,
how it was managed, what happened, when it was thought to end and
what actually changed as a result of the process.
2. Compare your account with how the managers could have managed the
change differently had they followed ideas from the literature. You
should draw upon for example major theorists of change, or sets of
change ideas that we discuss in the module.)
Your discussion should focus on two of the following paradoxical aspects
of change:
? History or future
? management or leadership
? superficiality or thoroughness
3. Conclude with recommendations based on your discussion for a) your
chosen organisation, b) other organisations and c) what could be
researched in further depth by writers on the management of change

 

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