Determine the marketing mix specific to your selected global product or service and explain your choice of marketing mix.

Prepare a minimum 7,000 word paper integrating your previous
Learning Team assignments to include the following new material:
• Integrate previous Learning Team assignments correcting errors as
reported by instructor in returned papers.
• Include the rationale for selecting your target country. Refer to your
Learning Team Country Risk Analysis for highlights.
• Determine the marketing mix specific to your selected global product
or service and explain your choice of marketing mix. Prepare a
marketing plan that addresses product modification, pricing,
promotional programs, distribution channels, and e-business in your
chosen country. Include market indicators and trends for your product
or service.
• Prepare a financial overview for your global venture. Include a chart
that represents the general budget for your global venture. Explain how
your company deals with foreign exchange risk for your global
operation.
• Identify potential domestic and international sources of financing for
your global venture. Include at least two possible financial institutions
within your chosen region.
• Describe the degree to which your organization operates as a
centralized versus decentralized organization. Include a chain of
command chart to illustrate how communications would reach senior
management from the field when events necessitate changes in tactics
or strategy.
• What types of exit strategies would be most appropriate for your
global venture? Some strategies to consider include divestiture of
assets, handing over to a joint venture partner, diversification, shutting
down operation, and contingencies for your global venture.
• Based on your findings, make final recommendations about the
feasibility of this global venture. Would you recommend proceeding with
this global venture? Explain why or why not.
Format your paper consistent with APA 6th edition guidelines.
Post your Week 5 Learning Team Peer Evaluation to Instructor in your
Private forum.