wk_4_BUS430_dis 2
“Service Positioning versus Product Process” Please respond to the following:
- Compare and contrast the service positioning matrix and the product process matrix in terms of their differences and similarities.
- Provide at least one example currently used in business for each of the matrixes and evaluate their benefits and limitations within the industry you chose.
- Evaluate how each matrix is unique in the way it addresses the needs of the customer.
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