Post Decisional Dissonance Essay

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(1) Post-decisional Dissonance: People are motivated to rationalize their decisions.
Chatzisarantis, N. L. D., Hagger, M. S., & Wang, J. C. K. (2008). An experimental test of cognitive dissonance theory in the domain of physical exercise. Journal of Applied Sport Psychology, 20, 97-115.

(2) Mere Exposure: Familiarity usually produces more favourable attitudes toward a target.
Harmon-Jones, E., & Allen, J. J. B. (2001). The role of affect in the mere exposure effect: Evidence from psychophysiological and individual differences approaches. Personality and Social Psychology Bulletin, 27, 889-898.

(3) Selective Exposure: People seek out information that supports their attitudes and avoid information that challenges their attitudes.
Brannon, L. A., Tagler, M. J., & Eagly, A. H. (2007). The moderating role of attitude strength in selective exposure to information. Journal of Experimental Social Psychology, 43, 611-617.

(4) Culture and Persuasion: People from different cultures may respond favourably to different kinds of persuasive appeals.
Wang, C. L., Bristol, T., Mowen, J. C., & Chakraborty, G. (2000). Alternate modes of self-construal: Dimensions of connectedness-separateness and advertising appeals to the cultural and gender-specific self. Journal of Consumer Psychology, 9, 107-115.

Provide two examples of the topics in real life; one from your own experience.

 

 
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