Creative Consulting
Introduction
The Introduction section should provide a brief summary of the Case Study. It should be more
than a few sentences and describe the assignment and what follows in the sections below. You do not
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or quoting any sentences from the case study, then you should include a citation and appropriate
reference. Consider briefly identifying the who, what, where, when, why and how of the case.
Background
This section provides the background information for the reader to understand and answer two
questions: What? And Why? This should describe the problem(s) encountered by the actors in the case.
This section contains your position statement from which everything in the rest of the paper will flow.
Think of the problem statement as the purpose of your paper.
This case study may be classified as a problem case, as such these types of cases may be more
difficult to write about because these types of cases involve multiple causes and effects. While it may be
tempting to include all of the problems/causes and effects, if you do include every problem, your paper
will lack depth and breadth. Therefore, identify the major issues associated with the case. However, it is
not simply the identification of the issues that matters; you must also provide recommendations to
alleviate the issues, or to mitigate those issues, in the future. Do not include all of that in the
background section of the paper, however. Keep the background section to a few paragraphs that
answer the who, what, where, when, and why questions.
Diagnosis (While I used this section header, think about what other titles you might use for this
section; I suggest that you do not use this header!)
Your next task is to summarize the diagnosis or principle causes of the problem. While common
sense and intuition are helpful in this endeavor, they are not sufficient. You must prove causal links. This
is where you will need to research the academic literature to support your diagnosis. For example, if one
of the issues is corporate culture, you need to not only define corporate culture (and provide an
appropriate citation and reference indicating where you obtained the definition of corporate culture),
but also provide supporting citations that validate your statement that corporate culture influenced –
either positively or negatively – the issue or facts or the case. What are the main issues? What are the
contributing or secondary issues? Describe the issues but do not provide recommendations in this
section. Were there any risks or assumptions that were made during the project? What are they?
Describe whether any issues, risks, or assumptions that were made were valid, or what impact these had
on the project.