You will now complete your secondary market research and consider what distinguishes your company from your competitors, their products, and / or the price of their products and services.

Use the Internet to research your customer demographics and market segment from Journal 2. Consider what you think you know versus what you know to be true based on research from reports, publications, course content, etc.

Write a four to six (4-6) paragraph journal entry in which you:

1. Describe your unique selling proposition (USP). Next, explain the key aspects of your business, products, or services that make them unique when compared to your competition (e.g., Southwest Airlines’ USP is providing customers with low airfare without compromising service and comfort).
2. Describe the marketing objectives of your company. Your marketing objectives should, at a minimum, address potential customer profile and market segmentation. Explain the manner in which you conducted your secondary market research.
3. Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources. Note: Insert the information from the completed Journal 3 entry into “Section 3: Unique Selling Proposition” in the provided Marketing Plan Template (located in Week 1).

Note: Insert the information from the completed Journal 3 entry into “Section 3: Unique Selling Proposition” in the provided Marketing Plan Template (located in Week 1).

1. This is the paper I used for the information:

2. Dear Mr. Williams,

   Have you ever found yourself searching for play activities to do with your son but do not know exactly what to do? Do you long for a family-friendly atmosphere that‘s relaxed and yet entertaining for both children and adults? There are only a few places that claim to cater to the father and son but at the man cave day spa we provide services that our customers demand. We ease the mind, soothe the body and entertain the soul of every customer while striving to bring families closer together.

   At the man cave day spa is a full-service facility that caters to fathers, grandfathers, uncles, sons and nephews who are between the ages of eight and above. We offer manicures, pedicures, shaves, haircuts and a relaxing gaming room as well as massages and everything else that may relax our man cavers. We want you to let go of all your daily stresses as we wait upon your needs and your son‘s every desire. We have peaceful music for you to listen to as your mood changes to a soothing state. You can relax in one of our cozy oversized lounging chairs as we serve you refreshing beverages. Your son is considered to be a little prince for the day with his father or grandfather beside him.

   Our company is beneficial to both father and son because:

   The experience will bond the relationship between father and son or grandfather and grandson, uncle and nephew.

   This allows the son, grandson, and nephew to feel extra special by doing the same thing father, grandfather, and uncle are doing.

   The prices for the man cavers are reasonable. We also have coupons and daily specials.

   Our location is in a safe environmental atmosphere, and we also have accommodating hours of operation.

   We here at day spa are striving to meet the needs of our man cavers, but we also made a social commitment to serve our surrounding community as well. For example we offer haircuts, shaves and gift certificate for a one-time clothing allotment in the sum of 100 dollars for those who qualify and are in need of a job interview outfit. We also sponsor a set number of men to become mentors. We also give free haircuts for all children that are in need of this service before the first day of class. Please take a moment to visit our website at www.fatherandsonmancavers.com to read about all of our amazing services we provide and to sign up for our great daily deals.

   We are presenting a special offer to first-time customers; we are cordially inviting everyone to attend our annual spring into summer explosion event that will be held on May 24, 2014 at 12 PM there will be refreshments, entertainment and door prizes and a raffle for special give away. There will also be a very special guest that I‘m sure your son, grandson or nephew will truly enjoy. During this event, we will answer all of your questions in order to gain your confidence in this service we provide. We here at father and son man cavers do its best to make our clients feel welcome. We think by coming to father and son man cavers’ day spa you have come to the right place to make memories with your son, grandson, and nephew.

   If you need any assistance with anything please feel free to contact me at the day spa at 336- 573- 1025 @ ext 2454 or you may correspond by mail at Father and Son Man Cave Day Spa, 2405 Riverside Court, Charlotte NC 29854.

   Sincerely,

   Cathy Brown, Office Manager

    

   This is the first one I already did.

    

   The name of the company is man cave day spa. The history of this company is to provide a family- friendly atmosphere that’s relaxed yet entertaining for both children and adults that caters to the father and son and the uncle and nephew or the grandfather and grandson team. The founder’s names are Gene Brown, James McRae and Willie Freeman. The business purpose is to provide a man cavers atmosphere from playing games of war to getting a shave and a haircut and other numerous beneficial services. The mission is to ease the mind, soothe the body and entertain the soul of every customer while striving to bring families closer together.

   The service that the man cave day spa produces is manicures, pedicures, shaves, haircuts and a relaxing gaming room and massages. We are also offering a 100 dollar clothing allotment for a job interview for those who qualify.  We also sponsor a set number of men to be mentors. We also give free haircuts to all children that are in need of this service before the first day of school. The colors will be navy blue, gray and black