Corporate social responsibility

Persuasive Paper

Purpose: You will learn how to write a persuasive argument regarding an ethical issue.

Outcome Met by Completing This Assignment:

1. identify ethical issues that arise in domestic and global business environments using an understanding of ethical

concepts and of legal and business principles

2. develop and evaluate alternatives to, and recommend solutions for, ethical dilemmas, taking into account ethical and

legal requirements and the essential mission of the business enterprise

3. effectively communicate to internal and external business stakeholders the complexities of ethical issues, suggesting

and analyzing various solutions in order to ensure appropriate business practices and accountability

Step 1: Preparation for Writing the Assignment

Before you begin writing the paper, you will read the following requirements that will help meet the writing and APA

requirements. Not reading this information will lead to a lower grade:

Task 1: Read the grading rubric for the assignment. Use the grading rubric while writing the paper to ensure all

requirements are met that will lead to the highest possible points.

Task 2: Third person writing is required. Third-person means that there are no words such as “I, me, my, we, or us”

(first-person writing), nor is there use of “you or your” (the second person writing). If uncertain how to write in the third

person,

Task 3: Contractions are not used in business writing, so you are expected NOT to use contraction in writing this

assignment.

Task 4: You are expected to paraphrase and are NOT to use direct quotes. You are expected to paraphrase, which can

be learned by reviewing this link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html.

Task 5: You are responsible for APA only for in-text citations and a reference list. However, all source material must be

cited and referenced.

Task 6: You are expected to use the facts from the case scenario paired with the weekly course readings to develop

the analysis and support the reasoning. No more than three (3) external resources can be used in completing the

assignment. The expectation is that you provide a robust use of the course readings. If any material is used from a

source document, it must be cited and referenced. A reference within a reference list cannot exist without an

associated in-text citation and vice versa. View the sample APA paper under Week 1 content.

Step 2: How to Set Up the Paper

Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be

between 4-6 pages in length excluding the title page and reference page. You may not exceed six (6) pages so it is

important to write clearly and concisely.

Create a title page with title, your name, the course, the instructor’s name, and date

Step 3: In this assignment, you will write a persuasive essay in response to the quote:

“A multinational corporation has no moral or social responsibility to engage in corporate social responsibility (CSR)

programs.”

Step 4: Create the introductory paragraph. Within this paragraph, provide a brief overview of the scenario. Then,

provide a thesis statement and tell the reader the main topics covered in the paper. The introduction comes at the

beginning of the paper and tells a reader the main topics covered in the paper.

Step 5: Learning How to Write a Persuasive Essay

Task 1: Read: Tips on Writing a Persuasive Essay and Writing the Persuasive Essay

Task 2: Read the following tips for writing a persuasive essay:

· Use a pleasant and reasonable tone in your essay. Sarcasm and name-calling weaken an argument. Logic

and fairness will help to keep it strong.

· Make your best argument for your last argument.

· Select your words carefully, have them evoke an image. Persuasion is about appealing to all the emotions of

the reader. The use of adjectives and logic will convey a vivid picture and will make the reader believe you and

that you write as an authority on the subject.

· No personal pronouns and no I think, I feel, I believe as these phrases all weaken your perspective because

the reader is less likely to think you are writing from fact than fiction.

· No personal experiences unless they are generic meaning everyone has them and can relate to them and

they convey a vivid and immediate image.

Step 6: The Persuasive Essay

Task 1: Decide to either support or deny the veracity of the theme statement

Task 2: The argument will include a discussion on a position of either for or against corporate social responsibility

Task 3: Include a discussion about the idea of distributive justice and the current distribution of wealth.