The unit uses a blended (theory and practical) approach to immerse students into the realm of innovation and entrepreneurship.
The unit uses a blended (theory and practical) approach to immerse students into the realm of innovation and entrepreneurship. The unit is divided intentionally into two sections to allow for a better understanding and differentiation between these two fundamental concepts.
The first part of the unit is dedicated to Innovation. In today’s highly competitive environment, innovation is at the heart of a company’s strategy and it is important for student to understand both the theoretical underpinnings and the practical challenges of Managing Innovation both for start-ups and well-established businesses. The second part of the unit immerses the student into the challenges of being an Entrepreneur in today’s fast evolving world, by applying a more practical approach to understanding the realities of modern Entrepreneur. Student will have the opportunity to interact with a local entrepreneur for deepen their understanding of the relevant obstacles and reward of being an entrepreneur.
Introduction
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This unit considers, amongst other topics, an understanding of entrepreneurship, innovation and creativity; it examines the role and importance of innovation in today’s fast evolving world by engaging students with the relevant theories as well as practical challenges of managing innovation bot for entrepreneurs and for settled business. Moreover, the unit examines the qualities and attributes of an entrepreneur; it looks at how an entrepreneur goes about identifying and evaluating opportunities, as well as identifying and evaluating financing options. At the end of the unit, contemporary issues and challenges on Entrepreneurship will be analysed.
Unit Learning Outcomes
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On successful completion of this unit students can: | Graduate Attributes addressed: |
1. Outline and discuss the importance of innovation in contemporary business management and the relative challenges related to managing creativity and innovation. | 1,2 |
2. Explain and discuss the processes of managing innovation | 1,2 |
3. Review the literature of entrepreneurship and construct a definition of an entrepreneur | 2,3,5 |
4. Analyse how entrepreneurs recognise opportunities, how they gather funds, how they network and how they create wealth in the real world | 3,10 |
5. Argue the relative importance of innovation and entrepreneurship within corporates. |