Environmental Analysis of an International Company

International Environment of Business

Coursework requirements:

1. Topic: Environmental Analysis of an International Company – a Case Study of…

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2. Length: 6-10 pages

3. Layout: Text should be laid out on A4 format (210 x 297 mm) page with the standard margins, fonts: Time New Romans, 10-12pt, single-space all body text

4. Language: English

5. Structure:

a. Introduction to a case study: purpose, method/s applied, a brief summary of the content and major outcomes, justification for your choice of an international company, max. 1 page

b. Description of a chosen company: a short overview of its history, products/services, key competitors, and strengths and weaknesses of your firm, international operations (where the organization was founded, first foreign markets entered and current international presence) – max. 3 pages

c. Description of an international environment: identify and analyze major factors and trends in the international environment of a chosen company – max. 5 pages

d. Conclusions – identify major S, W, O and T for your company, max. 1 page

e. Appendixes (if applicable), references

 
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