writing a proposal

For these assignments, you will present and write a formal proposal. A proposal is an offer to solve a problem or fulfill a business or organizational need. The goal is to persuade, so it’s important that you analyze your audience and deliver your proposal to persuade them to accept your ideas. The assignment is complex, with five separate assignments and each builds on the one before it. You are expected to use feedback from each assignment to improve on the next. The assignments are designed to guide you through the development process.

Part 1 – Proposal Topic:

Your specific topic must be approved by your instructor. You cannot submit any subsequent assignments without submitting a topic proposal and getting approval from your instructor. As such, ensure that there is enough information in your submission for your instructor to fully understand and approve your idea; not doing so will delay your ability to move forward with the assignment.

If done properly, your topic submission will clarify the following information areas necessary for instructor approval:

1. The concept you intend to propose
2. The person/people (i.e. “audience”) you intend to propose this concept to in order to gain approval
3. The need or problem that your proposal will address
4. What other companies/organizations are doing in relation to your topic

Students are encouraged to choose from the following topics:

• Propose an internship program to an existing company
• If you are already in an internship, identify a problem at your company & propose a solution
• Propose a new student service not already offered at
  • For example, we now have Cherry Pantry to give students that need it access to healthy food
• Propose a conference to host
• Propose a new Living Learning Community for a residence hall
• Propose a service-learning project for one of the majors
• Propose a student-run sustainability program for campus
• Propose a post-college life skills seminar – this could be a one-credit course or a special badge on Suitable

Format Requirements:

You’ll deliver your info in a brief memo, as though written directly to your specific proposal audience. As such, you’ll include a memo header (see example below) and give enough clear and audience-centric info so that your reader will be likely to agree that your concept is worth developing further and developing more thoroughly in a formal proposal.

One page (with 12-point font and one-inch margins) is your length maximum limit. Also, per memo-style (often interchangeable with email-style), long, dense paragraphs are discouraged; instead make the document more “scan-able” by using section headers and graphic highlighting (typography, bullet/numbered lists, tables, etc.) to convey info in a quick, digestible way. That said, be sure to use complete thoughts throughout.

Memo-header example

To: Someone

From: Someone

Subject: Proposing rooftop garden

 

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