The objectives of the case are as follows:
1. Read the case fully and in 2-3 sentences (max), explain what the core business problem is.
Save your time - order a paper!
Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlinesOrder Paper Now
2. What are the consumer segments as described by odi lenses? Do the segments “make sense”?
– Create a table that has a column for each segment
– In the rows, describe the product and experience attributes that each segment cares about
– IF the need is unclear, you can say “unclear”
3. Determine which segment that odi lenses cares the most about.
focus on creating an EVC analysis