Answer these questions 200 words or more
- Understand disintermediation (the delivery of products and services by intervening in the traditional flow of good).
- How have Google and Amazon disrupted not only bricks and mortar marketplace but internet marketing?
- Why is marketing so important?
- How does marketing intelligence (knowledge of your customers wants and needs) help drive marketing strategy?
- What has Wal-Mart done well (and differently) than other companies like Target, K-Mart, Sears?
- An effective marketing plan is critical to the success of your product and/or service. What are the key components of an effective marketing plan? Be specific. Provide an example.
- Why is the marketing plan one of the most important elements of the marketing process? Explain your rationale.
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