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Industry Analysis Paper

○Section 1 – Introduction (1 Page)

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■The Fast Food Industry

■Industry Trends

●What causes market trends?

■Action on industry trends

■Possible sponsorship where trends apply

○Section 2 – Industry Trends (4 Pages)

■Many trends are out there, but only certain ones may apply to weinerschnitzel


●Fast-Casual Dining

○Faster Payment Methods (Apple Pay, Pre-Pay App, Self-Checkout)

○Faster line methods

■Double-Drive thru



●Venmo splitting costs

■Internet of sharing things

●Way of asset sharing

●What can Weinerschitzel create/modify that turns into an asset that can be shared?

■The Food/Final Product

●Healthy/Vegan options

●Limited time options

●Value Meal/Option

■Delivery Options

Industry Analysis

oLook for PDFs, Articles, Websites on 2018 fast-food market trends and possible future changes, any info we can find

oDon’t forget to take down URLs for research you find



▪Percentages and Things to support findings

oMarket Trends

▪Need an App

▪Fast-Casual Dining

●Faster Payment Methods (Apple Pay, Pre-Pay App, Self-Checkout)

●Faster line methods

oDouble-Drive thru


▪Healthy/Vegan Options

●Make healthy options more known/prominent

▪What Causes Market Trends

●Other companies

●BlueApron, SuperMarkets,

▪Social Media, App Usage, Reward Programs

▪Value Menus /Options


●4 for 4, 3 for 3

●Family meals discounts


▪Limited-Time Options

●McRib, Nacho Fries, etc.

oWhat affects consumers?



▪Delivery Options (Uber Eats, GrubHub)

▪Fresh/Not frozen food

●Where the food comes from

▪Spicy/Hot/Bold Foods (Spicy skittles, Hot starburst)

▪Personalized items (Starbucks cups, etc)

▪Rewards Programs

▪Loyalty Program (Spend X amount of money, get free shirt, hat)


▪Limited-Time Options

▪Bio-Degradable packaging

▪Relgion/Race culture foods

oCoporate social responsibility

▪Support the community / charities

▪How to help

Websites Used:…

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