●Industry Analysis Paper
○Section 1 – Introduction (1 Page)
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■The Fast Food Industry
●What causes market trends?
■Action on industry trends
■Possible sponsorship where trends apply
○Section 2 – Industry Trends (4 Pages)
■Many trends are out there, but only certain ones may apply to weinerschnitzel
○Faster Payment Methods (Apple Pay, Pre-Pay App, Self-Checkout)
○Faster line methods
●Venmo splitting costs
■Internet of sharing things
●Way of asset sharing
●What can Weinerschitzel create/modify that turns into an asset that can be shared?
■The Food/Final Product
●Limited time options
oLook for PDFs, Articles, Websites on 2018 fast-food market trends and possible future changes, any info we can find
oDon’t forget to take down URLs for research you find
▪Percentages and Things to support findings
●Faster Payment Methods (Apple Pay, Pre-Pay App, Self-Checkout)
●Faster line methods
●Make healthy options more known/prominent
▪What Causes Market Trends
▪Social Media, App Usage, Reward Programs
▪Value Menus /Options
●4 for 4, 3 for 3
●Family meals discounts
●McRib, Nacho Fries, etc.
oWhat affects consumers?
▪Delivery Options (Uber Eats, GrubHub)
▪Fresh/Not frozen food
●Where the food comes from
▪Spicy/Hot/Bold Foods (Spicy skittles, Hot starburst)
▪Personalized items (Starbucks cups, etc)
▪Loyalty Program (Spend X amount of money, get free shirt, hat)
▪Relgion/Race culture foods
oCoporate social responsibility
▪Support the community / charities
▪How to help