global business plan project
Every organization conducts research to plan and implement a business idea. This project is designed to provide the foundation for an international business plan. These activities offer flexibility for many settings related to global business enterprises. The framework may be used for planning global expansion of an existing product or service, or may be used to research a new foreign business opportunity. Each module of this project is designed to gather information for one component of an international business plan.
The final result of your global plan must be the following formats:
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an power-point presentation with visuals.
Note: While the research components in each module are designed to provide a comprehensive analysis of this aspect of a business plan, selected items may be used to gather information for a specific element.
Table of Contents
Phase 1 – Planning the Global Business Enterprise
SLIDE 1 – Identifying Global Business Opportunities
- Determine potential international markets for existing or proposed goods and services
- Identify domestic and international companies involved in similar business global business activities
- Examine geographic and economic factors that affect the business environment of a nation
- Research social institutions, customs, traditions, and beliefs influencing business
- Research the influence of government and regulations on business activities
- Suggest objectives and an organizational framework for global business operations
- Project start-up costs and funding sources for international operations
- Identify needed databases and information systems to facilitate international business activities
- Gather information on needed personnel for operating an international enterprise
- Identify methods for reducing global business risks
- Identify specific attributes and customer benefits for a proposed international product or service
- Analyze distribution channels and intermediaries for global business operations
- Suggest advertising messages, media and other promotional activities for an international enterprise
- Estimate revenue and costs based for international business activities
SLIDE 2 – Analyzing International Competitors
SLIDE 3 – Assessing the Economic-Geographic Environment
SLIDE 4 – Assessing the Social-Cultural Environment
SLIDE 5 – Assessing the Political-Legal Environment
PHASE 2 – Organizing for Global Business Activities
SLIDE 6 – Selecting a Global Company Structure
SLIDE 7 – Financing Sources for Global Business Operations
SLIDE 8 – Creating a Global Management Information System
SLIDE 9 – Identifying Human Resources for Global Business Activities
SLIDE 10 – Managing International Financial and Business Risks
PHASE 3 – Implementing the Global Market Plan
SLIDE 11 – Product and Target Market Planning for Foreign Markets
SLIDE 12 – Designing a Global Distribution Strategy
SLIDE 13 – Planning a Global Promotion Strategy
SLIDE 14 – Selecting an International Pricing Strategy
Recommend a global pricing strategy based on costs, market demand, competition, and economic environment
PHASE 4 – Implementing the Global Market Plan
SLIDE 15 – Determining Financial Results
SLIDE 16 – Measuring International Business Success
Suggest potential criteria for global business accomplishments based on financial results and social contributions