marketing exam 2

The exam consists of 30 multiple choice questions, each of which is worth three (3) points and three (3) essay questions, each of which is worth up to 20 points. The compete exam is worth up to 180 points. The essay questions will be based on a mini-scenario, make sure you answer them accordingly. The exam is comprehensive and any material in the course, including all exercises, discussion and scenarios are fair game for the questions. You make take the exam ONCE and there is a two (2) hour time limit. Make sure you submit your answers. For the essay questions, any copy and paste answers derived from any Web site will result in an automatic ZERO for the ENTIRE exam. All answers must be your own work in your own words.

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