Tourism Industry in China Case Study




Situational Analysis (1- 2pages)

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  • This  is a synopsis of the case. Briefly summarize the case in your own words  and evaluate the internal and external issues that are being faced.

SWOT Analysis (Use the SWOT template provided with this assignment)

  • Select 3 for each category.Write the statement and provide a brief rational for the statement.


Development of Strategies (SWOT Strategy Matrix)


  • Formatting
  • Follow  MLA guidelines for research and formatting.All sections must be in  order.Excel templates must be copy and pasted into the document (select  the image option when pasting).

Use the templates provided and develop an EFE and IFE based on your SWOT analysis in the previous step

Using the SWOT Strategy Matrix and the Strategies in Action PowerPoint document and Identify (3) three strategies that Nine Dragons can pursue. (SO, WO, ST, WT)

Select  two strategies from the previous step and complete a QSPM matrix to  determine which the best strategy to pursue is.Use the QSPM template  provided.

  • Discuss why this strategy would succeed, identify  internal or external issues that would be a challenge in implementing  this strategy, and discuss consequences of the strategy failing.


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