MAT 500 Discussion Week 3 Marketing Management Frame Work
Watch the video, Unhappy Customers, and answer the following questions:
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· What is the most important element of this case study? Why? Did United Airlines do anything wrong?
· Was the customer’s reaction justified? Provide a rationale for your answer.
· If you were in charge of customer service at United Airlines, how would you have handled the situation? Provide a rationale for your answer.
Respond to Peer(s)
· Read and respond to at least two of your classmates’ posts.