please respond to the following mat 500 discussion week 3 marketing management frame work 1

MAT 500 Discussion Week 3 Marketing Management Frame Work

Watch the video, Unhappy Customers, and answer the following questions:

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Question One

· What is the most important element of this case study? Why? Did United Airlines do anything wrong?

Question Two

· Was the customer’s reaction justified? Provide a rationale for your answer.

Question Three

· If you were in charge of customer service at United Airlines, how would you have handled the situation? Provide a rationale for your answer.

Respond to Peer(s)

· Read and respond to at least two of your classmates’ posts.

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