management policy unit 4

Case Study Analysis Paper: External and Global Environment

Prepare a case study analysis, Case 25, Mattel’s China Experience: A Crisis in Toyland (PDF).

Closely follow the Case Study Analysis Template by clicking on the hyperlink. Please utilize this template format for this Assignment. Use titles and subtitles per the format for readability purposes. Focus upon the idea of conducting a SWOT analysis with respect to Mattel’s external and global environment. Please include the SWOT analysis with the four quadrants in the appendix of your paper (after the References page). You can find the SWOT analysis template in Doc Sharing.

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