Read the case study located on page 272 of the section titled Case Studies in your textbook and prepare a 3- to 4-page report in a Microsoft Word document concerning the following situation:
To consider the viability of Logitech’s future, the CEO of Logitech, has brought you in as a consultant. Your task is to use the company’s competitive analysis to predict it’s future. To do so, complete the following tasks:
- Appraise the effect of Logitechâ€™s size upon its ability to sustain its global positioning.
- Appraise Logitechâ€™s speed of strategic decision making and implementation upon its ability to maintain or increase its market position.
- Determine whether Logitechâ€™s past ability to innovate can be translated into continued successful market positioning. If not, what competitive advantage can Logitech exploit to maintain its position as an industry leader?
- How does Logitechâ€™s quality standards impact its ability to be successful in the future?
Support your responses with examples.
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Cite any sources in APA format.
Name your document SU_MGT4070_W2_A2_LastName_FirstInitial.doc.