Advertising to Fight the War on Drugs Social Marketing

5 pages

Organize with sub headings (Question 1, Question 2, etc.).

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Case attached

Discussion Questions Samples

  1. Evaluate the creative strategy used by the Partnership for a Drug Free America in its advertising campaign, particularly with respect to the use of strong fear appeals.
  2. Discuss the market segmentation strategies used by the PDFA and ONDCP in the anti-drug campaigns.Which of these segmentation strategies would be most likely to be effective?
  3. Much of the controversy surrounding the anti-drug advertising campaigns has involved the determination of the effectiveness of the ads.Evaluate the various approaches used to determine the effectiveness of the anti-drug ads.What types of measures should be used to evaluate the effectiveness of the campaign?
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